Surf excel is a brand of laundry detergent with an accompanying range of laundry products hul recruitment disclaimer and notification investor relations. Surf excel is a unilever brand marketed as the counterpart brand of omo detergent in the india, pakistan, bangladesh and sri lanka markets history [ edit ] the surf brand was the first detergent powder introduced in pakistan (1948) and india (1959). Surf excel:- surf reaches over 20 million homes in india surf was the first brand of detergent that was advertise on television and lalitaji was the first icon for a .
All the three brands wheel, rin & surf excel cater to different consumer segments, and thereby, do not directly compete against each other for example, wheel is a brand for the masses (who probably wash their clothes manually) while surf excel ca.
Hindustan unilever limited (hul) is a consumer goods company based in mumbai, maharashtra it is a subsidiary of unilever , a british-dutch company  hul's products include foods, beverages, cleaning agents , personal care products and water purifiers.
Surf excel is a brand by hul which is used to target premium consumers it competes against ariel in the premium priced category of detergents the consumers targeted herein value the cleaning properties more and for them the price at which it comes isn’t much of an issue.